How the free audit works
We score five things.
Honestly, and without ceremony.
The audit looks at your website and your Google Business Profile together. The weighting is biased toward Google Maps and local discoverability, because that’s where most local customer discovery happens now.
Why these five
Google Business Profile is the leverage point.
Most local-business marketing advice still optimizes for the website. For services-side small businesses, the bigger leverage is the Google Business Profile and the local pack, the three results that appear directly in Google with stars, hours, and a phone number. We weight the audit accordingly: GBP gets 30%, the rest of the categories split the remaining 70%.
What we measure
Five categories, weighted by impact.
- 0120% of score
Whether people can find you when they search.
If a customer types your service plus their city into Google, what happens? Most small-business sites are technically invisible to search engines. We measure the basics that Google's index actually reads.
- Page titles, meta descriptions, sitemap, robots configuration
- Mobile responsiveness and PageSpeed metrics (Google's free tool)
- LocalBusiness schema markup so search results show stars, hours, and phone directly
- 0230% of score
How your Google Business Profile is performing.
Maps and the local pack are where most local-customer discovery happens now. This category is weighted heaviest because nothing else moves the needle as fast for a services-side business.
- Whether your profile is claimed, complete, and verified
- Review count, recency of the last review, and how often you reply
- Photos, posts, and hours filled in for every day of the week
- 0320% of score
Whether your website actually closes the visit.
A visitor who finds you on Google clicks through to your site. We measure whether they can find what they need: hours, address, prices, instructors, and a clear way to book.
- Address, phone, and hours visible on the homepage
- Phone wrapped in a tap-to-call link on mobile
- Pricing visible, or a request-pricing form
- A clear signup, booking, or intro-offer call-to-action above the fold
- 0420% of score
Where customers find you outside your immediate area.
YouTube is the second-largest search engine in the world. For training-based and instructional services especially, short videos are how new customers discover a business they've never heard of.
- Whether you have a YouTube or Rumble channel at all
- Posting cadence, Shorts strategy, descriptions linking back to your site
- Whether your videos send viewers somewhere they can book or sign up
- 0510% of score
Whether the page earns trust in the first five seconds.
TLS cert, real photos versus stock, social proof, share buttons. Smaller weight because the local-search side is where the big leverage lives, but a broken first impression undoes everything upstream.
- Valid SSL certificate (no security warnings)
- Real photos of your space and team, not stock imagery
- Customer testimonials or reviews surfaced on the homepage
- Email signup so visitors don't bounce without a way back
What you receive
One PDF. Four sections.
Your Reach Score, out of 100
A weighted total across the five categories above. Most small businesses we've audited land between 30 and 60. The number isn't the point, the breakdown is.
A breakdown of where your score came from
Category-by-category, with the specific signals that helped or hurt. So if your Google Business Profile subscore is low, you know whether it's reviews, photos, hours, or replies.
The top three highest-leverage fixes
Out of everything we found, the three things we'd fix first, ranked by how much your local pack ranking and lead flow would change for the time invested. Each one is something a non-technical person can act on.
A 90-day plan, if you want one
For the structural issues that don't have a quick fix. Not a sales pitch, just a written sequence you could follow yourself, or hand to whoever maintains your site.
You also get a hosted version of the audit at a private link, so you can share it with whoever maintains your site, and the underlying data as a JSON file if you want it.
How the process runs
Quiet. No drip. No handoff.
1. You send your URL.
Either through the form on the homepage or by replying to a cold email if we already reached out. We ask for your business website and your email. That's it.
2. We run the audit.
It takes about 24 hours. Not because the analysis is slow, but because every audit gets a human read before it goes out. We don't email you something a script just generated.
3. The PDF lands in your inbox.
From a real founder address. If something in the audit lands oddly, you can reply and you'll be writing to the founder directly. There is no support queue and no sales sequence.
Ready to see yours?
PDF in your inbox within a day or two. No drip sequence. No sales handoff.